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Sony is using PlayStation 4 to target Wii owners who skipped the PlayStation 3 and Xbox 360.
The PlayStation 4 launched last November and became the fastest-selling console ever in the UK. Globally it has shifted seven million units, and is even outpacing the PlayStation 2.
While much of the console's success is down to the early adoption by core gamers, Sony Computer Entertainment boss Andrew House told Eurogamer at the Develop conference in Brighton that there is a huge opportunity to attract those who bought a Wii but not a PS3 or Xbox 360 - in fact it's already happening.
While the PS3 and Xbox 360 were successful consoles, shifting around 80m units each, the Wii was the standout winner of the last generation, selling over 100m consoles worldwide.
Did you buy a Wii then skip the PS3 and Xbox 360?
"Our big opportunity is to welcome back an audience much earlier in the lifecycle that possibly bought into the Wii previously," House said.
"Whether it's based on this is a really good all-round entertainment device for a family in addition to having great games, our consumer data suggests some of those people are already coming in now and that's what's contributing to the really great sales we've had."
As a result, House is keen for Sony to remaster old PlayStation games for this new audience on PS4. We're already seeing the fruits of this with The Last of Us Remastered on PS4, due out soon. Naughty Dog's game launched on PS3 in June 2013, and Sony believes there are a significant number of PS4 owners who never played it.
"I hesitate to say this because I know committed gamers may roll their eyes about it, but there's an opportunity with some of the remastering or re-imagining from PS3 franchises that will potentially find an audience that hasn't played them in the previous generation because they skipped that generation," House said. "We're starting to see signs of that.
"That bodes well for us as a platform, but it bodes well for developers and publishers as well. I've always looked with envy at the movie industry about what a great job they're able to do with taking content and making it work. Disney is the best example of this, right? Of taking classic content and reintroducing it to audiences over time.
"We as an industry haven't done that historically. We're only just getting into our stride with people who now have been playing for 10, 20 years, who have a nostalgia factor, who want to see those franchises come back and be reinvented.
"That is a whole other area of exploration I would like to see PS4 to lead the charge on."
The PlayStation 4 launched last November and became the fastest-selling console ever in the UK. Globally it has shifted seven million units, and is even outpacing the PlayStation 2.
While much of the console's success is down to the early adoption by core gamers, Sony Computer Entertainment boss Andrew House told Eurogamer at the Develop conference in Brighton that there is a huge opportunity to attract those who bought a Wii but not a PS3 or Xbox 360 - in fact it's already happening.
While the PS3 and Xbox 360 were successful consoles, shifting around 80m units each, the Wii was the standout winner of the last generation, selling over 100m consoles worldwide.
Did you buy a Wii then skip the PS3 and Xbox 360?
"Our big opportunity is to welcome back an audience much earlier in the lifecycle that possibly bought into the Wii previously," House said.
"Whether it's based on this is a really good all-round entertainment device for a family in addition to having great games, our consumer data suggests some of those people are already coming in now and that's what's contributing to the really great sales we've had."
As a result, House is keen for Sony to remaster old PlayStation games for this new audience on PS4. We're already seeing the fruits of this with The Last of Us Remastered on PS4, due out soon. Naughty Dog's game launched on PS3 in June 2013, and Sony believes there are a significant number of PS4 owners who never played it.
"I hesitate to say this because I know committed gamers may roll their eyes about it, but there's an opportunity with some of the remastering or re-imagining from PS3 franchises that will potentially find an audience that hasn't played them in the previous generation because they skipped that generation," House said. "We're starting to see signs of that.
"That bodes well for us as a platform, but it bodes well for developers and publishers as well. I've always looked with envy at the movie industry about what a great job they're able to do with taking content and making it work. Disney is the best example of this, right? Of taking classic content and reintroducing it to audiences over time.
"We as an industry haven't done that historically. We're only just getting into our stride with people who now have been playing for 10, 20 years, who have a nostalgia factor, who want to see those franchises come back and be reinvented.
"That is a whole other area of exploration I would like to see PS4 to lead the charge on."
